HEAD OF SALES

Position Overview
Big Diamond Homes is seeking an experienced, strategic, and results-oriented Head of Sales to lead the company’s commercial growth strategy across its diverse product portfolio, including kitchen appliances, perfumes, and stationery products.

The successful candidate will be responsible for developing and implementing sales strategies, expanding market share, building long-term  customer relationships, leading sales teams, and ensuring the achievement of ambitious revenue and profitability targets.

This role requires a commercially minded leader who combines strategic thinking with hands-on execution and possesses a strong ability to inspire teams, build partnerships, and drive sustainable business growth.

Customer Relationship Management (CRM)

Key Responsibilities

Strategic Sales Leadership

• Develop and implement the company’s overall sales strategy in alignment with corporate objectives.
• Prepare annual, quarterly, and monthly sales plans.
• Set realistic yet challenging sales targets across all product lines.
• Monitor sales performance against targets and implement corrective actions where necessary.
• Develop strategies to increase revenue, profitability, and market share.

Business Development

• Identify new business opportunities and emerging markets.
• Build relationships with corporate clients, distributors, retailers, wholesalers, and institutional buyers.
• Expand the company’s customer base through strategic partnerships.
• Lead negotiations for major sales contracts and commercial agreements.
• Develop strategies for penetrating new geographic markets.

Team Leadership

• Lead, coach, mentor, and motivate the Sales, Business Development, and Product Management teams.
• Establish individual and departmental KPIs.
• Conduct regular performance reviews and coaching sessions.
• Build a high-performance sales culture focused on accountability and customer satisfaction.
• Identify training needs and facilitate continuous learning.

Key Account Management

• Manage strategic customer relationships.
• Ensure high levels of customer satisfaction and retention.
• Resolve escalated customer issues promptly.
• Develop long-term partnerships with key accounts.
• Monitor customer feedback to improve service delivery.

Sales Operations

• Oversee daily sales activities across all sales channels.
• Monitor inventory movement in collaboration with Operations.
• Coordinate product launches with Marketing and Product teams.
• Ensure efficient territory management.
• Improve sales processes and operational efficiency.

Commercial & Financial Management

• Work closely with Finance to establish pricing strategies.
• Recommend appropriate credit policies.
• Monitor gross margins and product profitability.
• Prepare sales forecasts and revenue projections.
• Manage departmental budgets effectively.

Market Intelligence

• Conduct market research and competitor analysis.
• Monitor consumer trends and purchasing behaviour.
• Identify opportunities for new products.
• Recommend pricing adjustments based on market conditions.
• Generate actionable insights from sales data.

Qualifications

Applicants should possess:

• Master’s Degree in Marketing, Business Administration, Sales Management, or a related discipline.
• MBA will be an added advantage.
• Professional qualifications in Sales, Marketing, or Business Development are desirable.

Experience

Applicants should have:

Customer Services

• 7–10 years of progressive sales experience.
• At least 3 years in a senior sales leadership or management role.
• Proven experience managing large sales teams.
• Demonstrated success in achieving aggressive sales targets.
• Experience in FMCG, retail, consumer products, appliances, or related industries will be an advantage.

Required Competencies

Technical Competencies

• Sales Strategy Development
• Business Development
• Key Account Management
• Sales Forecasting
• Budgeting
• Revenue Growth
• Pricing Strategy
• Market Analysis
• Commercial Negotiation
• CRM Systems
• Sales Analytics
• Performance Management

Leadership Competencies

• Strategic Thinking
• Team Leadership
• Coaching and Mentoring
• Decision Making
• Change Management
• Conflict Resolution
• Problem Solving
• Results Orientation
• Accountability
• Stakeholder Management

Behavioural Competencies

• High Integrity
• Strong Communication Skills
• Customer Focus
• Commercial Mindset
• Innovation
• Adaptability
• Resilience
• Emotional Intelligence
• Professionalism

Key Performance Indicators (KPIs)

The Head of Sales will be measured on:

• Sales Revenue Growth
• Gross Profit Margin
• Achievement of Sales Targets
• Customer Acquisition
• Customer Retention
• Market Share Growth
• Team Productivity
• Sales Pipeline Conversion
• Key Account Growth
• Customer Satisfaction