5. KEY RESULT AREAS
Strategic Focus
- Understands the overall strategy of Fidelity Bank and how the strategy of Corporate Banking supports these.
- Understands the role of the Financial Institutions Unit within the Corporate space
- Proactively understands the Clients’ strategic direction and long term needs as well as the opportunities and threats to the Clients.
- Develops and nurtures strategic relationships with the Clients to ensure that the strategy and business objectives of the Client and the Bank are achieved.
- Continually drives and role models a superior client orientated culture within Corporate Banking.
- Continually recommends improvements and adaptations to existing systems, processes, and structures in order to ensure current and future viability of Wholesale Banking.
Business Acumen and Market Understanding
- In-depth understanding of Financial Service trends and Corporate Banking.
- Aware and has an intimate understanding of the activities of the traditional and non-traditional competitors and the impact on Corporate Banking’s relationship with the Client.
- Develops an intimate understanding of the clients’ industry and business, analyses their modus operandi, management practices, judgement of various influential decision makers, and market conditions affecting the long-term viability of the business and industry sector.
- Utilize information management systems and processes to pre-empt selling opportunities and identify opportunities and threats to Clients and the Bank.
- Effectively use this knowledge to continually provide information to ensure that the products and services of the Bank meet the needs of the Client and stay abreast with world best practice.
Client Profitability and Risk Management
- Conforms to the Bank’s risk policies and procedures.
- Monitors markets and pre-empts risk for both the Client and the Bank.
- Demonstrates general understanding of all areas of risk associated with Corporate Banking clients, products and services. Draws on this information and input from reliable sources (network) to decide on strategies to meet their needs (business financial needs & operational banking service needs) to establish a sound relationship for further business and protect against loss of key clients to competitors.
- Proactively and quickly identifies potential problem accounts and formulates appropriate risk mitigating strategies.
Relationship Building
- Appropriately balances technical input and marketing skill to address Client environment and needs.
- Introduces specialist skills on specific products and product mix at the appropriate time and level in order to create solutions, which effectively satisfies Client needs.
- Builds relationships across all hierarchical levels within and outside the Bank in order to develop a credible and relevant network, to ensure leading edge financial and market information.
Service Delivery
- Understands the implications of substandard delivery of the role.
- Ensures 100% availability of the service and sales support team.
- Educates the Client in terms of the structure of Corporate Banking and Corporate Service and identifies the individuals accountable for the Client’s sales and service.
- Identifies barriers to business development that emanate from sales and service delivery dissatisfaction and develops strategies to overcome these problems with the relevant members of the team and the Client.
- Ensures that client confidence is supported by solid delivery of expected benefits, such as cost-efficient finance, improved efficiency of financial administration, and reliability of required service standards.
People Management
- Coaches Relationship Officers in all aspects of their work and ensures that the team communication is open and ongoing.
- Ensures that the Head is up to date with the Client’s existing business and possible opportunities and risks, personal and business needs, and preferences.
Financial Management
- Understands the budget and target setting process of Corporate Banking and provides relevant and accurate input into this process.
- Understands and conforms to the financial management processes and procedures of Corporate Banking.
- Continually makes suggestions to improve and adapt these processes for the benefit of Corporate Banking and the Client.
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