Role Overview
We are seeking an experienced and strategic Marketing Manager to lead and drive our marketing initiatives. The successful candidate will be responsible for developing and executing marketing strategies that enhance brand visibility, expand market share, and support overall business growth—particularly within the agri-business or agri-machinery sector.
Key Responsibilities
- Develop and implement comprehensive marketing strategies aligned with business objectives.
- Lead market research and data analysis to inform strategic decision-making.
- Plan and execute marketing campaigns, promotions, and product launches.
- Monitor and evaluate campaign performance, providing data-driven insights and recommendations.
- Manage and mentor the marketing team to achieve performance targets.
- Strengthen brand positioning and customer engagement across multiple channels.
- Collaborate with sales and other departments to ensure integrated marketing efforts.
- Travel frequently to support field marketing activities and stakeholder engagement.
Qualifications & Experience
- MBA or MSc in Marketing or a related field.
- Minimum of five (5) years’ marketing experience, preferably in agri-business or agricultural machinery.
- Strong analytical skills with a data-driven approach to decision-making.
- Excellent communication, presentation, and team leadership abilities.
- Proficiency in Chinese is an added advantage.
- Must possess a valid Driver’s License.
- Willingness and ability to travel frequently.
Salary
Competitive
Monthly based
Location
Kumasi, Ashanti Region, Ghana
Job Overview
Location
Kumasi, Ashanti Region, Ghana