We are looking for an experienced Sales & Marketing Manager to lead and drive sales growth, expand distribution, and execute market activation strategies across Ghana.
Key Responsibilities
Strategic Sales & Growth: Develop and implement effective sales strategies to achieve revenue targets and drive business growth across the region.
Distribution Expansion: Identify, onboard, and manage a robust network of distributors, wholesalers, and retailers to ensure wide product availability.
Market Activation: Plan and execute market activation strategies, promotional campaigns, and brand awareness initiatives to drive consumer demand.
Team Leadership: Lead, mentor, and manage the sales and marketing team, setting clear KPIs and fostering a high-performance culture.
Market Analysis: Conduct market research to identify new opportunities, monitor competitor activity, and stay updated on industry trends.
Budget Management: Manage the sales and marketing budget effectively, ensuring optimal ROI on all campaigns and activities.
Reporting: Prepare and present regular sales and marketing performance reports to the management team.
Qualifications & Requirements
Education: Bachelor’s degree in Marketing, Business Administration, Sales, or a related field. An MBA or professional certification is an added advantage.
Experience: Proven track record of 5+ years in sales and marketing management, preferably within the FMCG, consumer goods, or distribution sectors.
Skills: Strong leadership, negotiation, and communication skills. Proficiency in data analysis and CRM tools.
Knowledge: Deep understanding of the Ghanaian market, distribution channels, and consumer behavior.
Attributes: Highly motivated, results-driven, and capable of working independently while traveling extensively across Ghana.