JOB RESPONSIBILITIES:
- Plan, execute, and optimize paid acquisition campaigns across digital platforms
- Design and run growth experiments to reduce customer acquisition cost (CAC) and improve lifetime value (LTV)
- Monitor daily campaign performance and provide actionable insights to meet growth targets
- Optimize the end-to-end user journey from awareness to first transaction
- Collaborate with design and product teams to develop high-converting marketing assets
JOB REQUIREMENTS:
- Minimum of 5 years’ hands-on experience in performance marketing, preferably within tech-enabled platforms, mobile apps, or digital services
- Proven track record of successfully acquiring and retaining users, particularly SMEs such as online vendors, wholesalers, and small business owners
- Strong expertise in Meta Ads, Google Ads, and other relevant digital advertising platforms within the Nigerian market
- Demonstrated experience managing significant monthly ad budgets with clear ROI accountability
- Advanced proficiency in analytics and attribution tools such as Google Analytics, AppsFlyer, Adjust, and Excel for reporting and insights
- Strong understanding of customer behavior, funnel optimization, and re-engagement/retention strategies
- In-depth knowledge of the Lagos market, including digital and offline-to-online acquisition strategies
- Ability to translate data into clear insights and communicate performance effectively to senior stakeholders
Salary
Competitive
Monthly based
Location
Lagos, Lagos State, Nigeria
Job Overview
Location
Lagos, Lagos State, Nigeria