Job Purpose
The Sales Officer is responsible for promoting, selling, & expanding SEMRANI TRADING’s client base across targeted sectors. The role focuses on achieving sales targets, increasing market share & building strong relationships with B2B & institutional clients for office equipment and IT solutions.
Key Responsibilities
Business Development: Identify & pursue new business opportunities within target sectors such as Printing & Graphics, Corporate Clients, Distribution Channels, Schools & Universities.
Product Expertise: Develop a strong understanding of the company’s product portfolio & effectively communicate technical & commercial value to clients.
Portfolio Management: Manage and grow an existing client portfolio while ensuring high levels of customer satisfaction & retention.
Sales & Negotiation: Present products and services, prepare tailored proposals, & negotiate contracts to successfully close deals.
Market Analysis: Monitor market trends in Ghana, analyze competitors, & provide strategic feedback to management.
Target Achievement: Consistently meet & exceed monthly & quarterly sales targets set by management.
Reporting: Maintain accurate activity reports & sales forecasts using the company’s CRM system.
Required Qualifications & Experience
Bachelor’s or Master’s degree in Marketing, Business Management, Communication, or a related field.
Minimum of 2–3 years of proven experience in B2B sales, preferably in one or more of the following areas:
- Office Equipment / Printing & Graphics Industry
- Sales to Corporate Organizations
- Distribution Channel Management (Resellers/Dealers)
Skills & Attributes
Strong product knowledge or interest in office equipment & IT solutions.
Excellent teamwork & collaboration skills across departments.
Strong communication, negotiation, & presentation skills.
High level of autonomy with effective time management & organizational abilities.
Proficiency in Microsoft Office tools & CRM systems.
Fluency in English (written and spoken); additional languages (including French or local Ghanaian languages) are an advantage.
Tools & Work Support
To enable optimal performance, Sales Executives will be provided with:
A company laptop
A mobile phone
Dedicated office space
A company car with a driver for official duties and client visits
A monthly operational allowance of GHS 1,700
Compensation & Benefits
Performance-based commission of 20% on net profit from each sale
Opportunities for professional development and training
Supportive work environment with the necessary tools to succeed
Additional social benefits in line with company policy
Salary
Competitive
Monthly based
Location
Accra, Greater Accra Region, Ghana
Accra, Greater Accra Region, Ghana