Job Purpose
The Sales Officer is responsible for promoting, selling, & expanding the company’s client base across targeted sectors. The role focuses on achieving sales targets, increasing market share & building strong relationships with B2B & institutional clients for office equipment and IT solutions.
Key Responsibilities
- Business Development: Identify & pursue new business opportunities within target sectors such as Printing & Graphics, Corporate Clients, Distribution Channels, Schools & Universities.
- Product Expertise: Develop a strong understanding of the company’s product portfolio & effectively communicate technical & commercial value to clients.
- Portfolio Management: Manage and grow an existing client portfolio while ensuring high levels of customer satisfaction & retention.
- Sales & Negotiation: Present products and services, prepare tailored proposals, & negotiate contracts to successfully close deals.
- Market Analysis: Monitor market trends, analyze competitors, & provide strategic feedback to management.
- Target Achievement: Consistently meet & exceed monthly & quarterly sales targets set by management.
- Reporting: Maintain accurate activity reports & sales forecasts using the company’s CRM system.
Required Qualifications & Experience
- Bachelor’s or Master’s degree in Marketing, Business Management, Communication, or a related field.
- Minimum of 2–3 years of proven experience in B2B sales, preferably in one or more of the following areas:
- Office Equipment / Printing & Graphics Industry
- Sales to Corporate Organizations
- Distribution Channel Management (Resellers/Dealers)
Skills & Attributes
- Strong product knowledge or interest in office equipment & IT solutions.
- Excellent teamwork & collaboration skills across departments.
- Strong communication, negotiation, & presentation skills.
- High level of autonomy with effective time management & organizational abilities.
- Proficiency in Microsoft Office tools & CRM systems.
- Fluency in English (written and spoken); additional languages (including French or local languages) are an advantage.
Tools & Work Support
To enable optimal performance, Sales Executives will be provided with:
- A company laptop
- A mobile phone
- Dedicated office space
- A company car with a driver for official duties and client visits
- A monthly operational allowance of [Insert Amount]
Compensation & Benefits
- Performance-based commission of [Insert Percentage]% on net profit from each sale
- Opportunities for professional development and training
- Supportive work environment with the necessary tools to succeed
- Additional social benefits in line with company policy
Salary
Competitive
Monthly based
Location
Ghana
Job Overview
Location
Ghana