BUSINESS DEVELOPMENT ASSOCIATE

Job Summary

We are seeking a proactive and ambitious Business Development Associate to drive client acquisition and revenue growth for our security services division. This role focuses on identifying new business opportunities, generating leads, promoting our security solutions, and converting prospects into loyal clients. If you have a passion for sales, a strong work ethic, and a desire to build a career in the security industry, we want to hear from you.

Key Responsibilities

1. Client Acquisition & Lead Generation

• Identify, research, and approach potential clients across commercial, residential, industrial, and institutional sectors.
• Generate quality leads through cold calling, email campaigns, social media outreach, site visits, and networking.
• Build a robust sales pipeline and maintain an organized database of prospects.

2. Sales Promotion & Service Marketing

• Promote the company’s security services—guarding, CCTV, alarm systems, access control, and patrol services—to prospective clients.
• Articulate the value proposition and competitive advantages of the company's offerings.
• Represent the company at business events, trade fairs, and industry meetings.

3. Proposal Preparation & Sales Follow-Up

• Prepare professional proposals, quotations, and tender documents in line with client requirements.
• Follow up persistently on all submitted proposals and sales inquiries to close deals.
• Handle objections and negotiate terms to secure profitable contracts.

4. Target Achievement & Reporting

• Meet and exceed monthly sales and customer acquisition targets.
• Maintain accurate records of all sales activities, client communications, and progress reports.
• Provide regular feedback to management on market trends, client feedback, and competitive intelligence.

Qualifications & Experience

Education:

• Bachelor’s Degree or HND in Business Administration, Marketing, Sales, or a related discipline.

Experience:

• 1–3 years of experience in business development, sales, or client acquisition, preferably in security services, facilities management, or B2B services.
• Fresh graduates with strong internship experience and a drive for sales may be considered.

Skills & Competencies:

• Excellent verbal and written communication skills.
• Strong interpersonal skills and ability to build rapport quickly.
• Self-starter with a results-oriented mindset.
• Ability to work under pressure and meet tight deadlines.
• Proficiency in MS Office; experience with CRM tools is an advantage.
• Valid driver’s license and willingness to travel frequently within Accra.

Key Performance Indicators (KPIs)

• Number of new clients acquired per month.
• Sales revenue generated against targets.
• Lead conversion rate.
• Number of proposals submitted and follow-up efficiency.
• Customer feedback and relationship quality.