BUSINESS DEVELOPMENT MANAGER

Job Summary

We are seeking a highly motivated, results-driven Business Development Manager to lead our growth initiatives in the security services sector across Ghana. The successful candidate will be responsible for identifying new business opportunities, developing strategic partnerships, driving revenue growth, and expanding the company’s market share in physical security, electronic surveillance, and integrated security solutions. This role requires a dynamic leader who can develop and execute business development strategies while leading and motivating the Sales and Marketing team to achieve ambitious targets.

Key Responsibilities

1. Strategic Business Development & Market Growth

• Develop, implement, and continuously improve comprehensive business development and sales strategies to drive sustainable revenue growth and market expansion.
• Identify, evaluate, and pursue new business opportunities across diverse industry verticals including commercial, industrial, government, and critical infrastructure sectors.
• Conduct market research to stay updated on industry trends, competitor activities, and emerging market opportunities.
• Establish and maintain a robust sales pipeline through proactive prospecting, networking, referrals, LinkedIn outreach, and tender participation.

2. Client Relationship & Partnership Management

• Build and nurture strong, long-term relationships with key decision-makers, property managers, asset managers, and stakeholders in client organizations.
• Act as a trusted industry advisor, positioning the company as the preferred partner for complex, layered security programs.
• Manage the full sales cycle from initial client engagement through proposal development, contract negotiations, and deal closure.

3. Sales Team Leadership & Performance Management

• Lead, supervise, and inspire the Sales and Marketing team to achieve agreed business, revenue, and customer acquisition targets.
• Design and implement effective sales processes, customer acquisition systems, and business development initiatives.
• Monitor team performance, provide coaching and mentorship, and ensure all business development activities align with company objectives and industry regulations.

4. Proposal Development & Commercial Negotiation

• Develop compelling security solutions and proposals that meet client requirements while delivering strong commercial returns.
• Lead contract and pricing negotiations, manage RFP responses, and successfully negotiate service rate reviews with clients while maintaining long-term partnerships.
• Ensure all business opportunities are structured to deliver the customers' requirements without compromising service quality.

Qualifications & Experience

Education:

• Bachelor’s Degree in Business Administration, Marketing, Management, or a related discipline.
• A Master’s Degree (MBA) in Business Administration, Marketing, or a related field is an added advantage.

Experience:

• Minimum of 3years of progressive experience in Business Development, Sales, or Marketing, with at least 3 years in a leadership/managerial capacity.
• Proven track record in security services (physical security, electronic security, CCTV, surveillance, or integrated security solutions) is highly preferred.
• Demonstrated experience in B2B sales, new business acquisition, and managing multi-year service contracts.

Skills & Competencies:

• Strong strategic thinking and business planning abilities.
• Excellent negotiation, communication, and presentation skills.
• Proven ability to build and maintain high-level client relationships.
• Results-oriented with a track record of meeting and exceeding sales targets.
• Proficiency in CRM software and Microsoft Office Suite.
• Strong network within the Ghanaian business community and security industry is a distinct advantage.

Key Performance Indicators (KPIs)

• Revenue growth and new client acquisition targets.
• Sales pipeline development and conversion rates.
• Contract value and profit margin achievement.
• Team performance and target attainment.
• Client retention and satisfaction levels.