Growth & Activations Manager

Job Description

ENF Technologies is looking for a dynamic, commercially driven, and results-oriented Growth & Activations Manager to lead initiatives that drive customer acquisition, market expansion, product adoption, and revenue growth for our lottery product.

This is a leadership and execution-focused role for an individual who understands the Ghanaian mass market, can build and manage high-performing field networks, and is capable of turning growth strategies into measurable commercial results.

The successful candidate will be responsible for developing and executing growth initiatives, strengthening market presence, managing activation channels, and identifying new opportunities to increase customer engagement and product adoption.

KEY RESPONSIBILITIES

• Develop and execute growth strategies to drive customer acquisition, product adoption, and revenue growth.
• Lead market activation initiatives designed to increase awareness, engagement, and usage of the lottery product.
• Identify new market opportunities, customer segments, territories, and distribution channels for business expansion.
• Develop and manage field sales, activation, and agent networks across targeted markets.
• Set clear targets for field teams and agents and monitor performance against agreed KPIs.
• Recruit, onboard, train, motivate, and manage field agents and activation teams where required.
• Develop strategies to improve agent productivity, customer acquisition, retention, and overall network performance.
• Conduct market research to understand customer behaviour, preferences, competitor activity, and emerging opportunities.
• Use market and performance data to identify growth opportunities and improve activation strategies.
• Work closely with marketing and other business teams to design and execute campaigns and activations that generate measurable results.
• Plan and oversee on-ground activations, promotional campaigns, community engagement initiatives, and other customer acquisition activities.
• Monitor the effectiveness of campaigns and activations and make data-driven adjustments where necessary.
• Build relationships with strategic partners, distributors, agents, community networks, and other relevant stakeholders.
• Identify opportunities to expand the product into new locations and customer segments.
• Track key growth metrics, prepare performance reports, and provide actionable recommendations to management.
• Ensure that growth and activation activities are executed efficiently, within budget, and in line with company objectives.
• Continuously test new approaches to customer acquisition, activation, and market expansion.
• Take ownership of growth targets and demonstrate strong accountability for commercial outcomes.

REQUIREMENTS

• 3–7 years of professional experience in growth, sales, business development, marketing, customer acquisition, or a related field.
• Experience in gaming, lottery, fintech, telecommunications, FMCG, digital products, or other high-volume consumer businesses will be an advantage.
• Strong understanding of Ghanaian mass-market dynamics, consumer behaviour, and market activation strategies.
• Demonstrated experience managing field sales teams, agents, distributors, or agent networks.
• Strong commercial and business development skills.
• Highly analytical and data-driven, with the ability to translate data into actionable growth strategies.
• Proven ability to develop and execute initiatives that deliver measurable business results.
• Strong understanding of customer acquisition and market expansion principles.
• Excellent negotiation, communication, relationship-management, and stakeholder-management skills.
• Strong leadership and team-management capabilities.
• Ability to work in a fast-paced and highly target-driven environment.
• Willingness and ability to spend time in the field engaging with customers, agents, partners, and other stakeholders.

Hustler Mindset

You are proactive, energetic, resourceful, and willing to get things done. We value execution over theory and expect you to move quickly from ideas to measurable action.

Ownership Mentality

You treat the business as your own. You take responsibility for your targets, decisions, challenges, and results rather than waiting to be told what to do.

Strong Leadership

You can lead teams, influence people, make difficult decisions, and create accountability around performance.

Commercial Mindset

You understand that growth is ultimately about creating measurable business value. You are comfortable working with targets, numbers, customer metrics, revenue, and performance indicators.

Data-Driven Thinking

You are able to analyse performance data, identify what is working and what is not, and use insights to make better business decisions.

Action Orientation

You are comfortable operating in a fast-moving environment where priorities can change and results matter. You don’t get stuck in planning—you execute.

WHAT SUCCESS WILL LOOK LIKE

In this role, success will be demonstrated through measurable improvements in areas such as:

• Customer acquisition
• Active customer growth
• Product adoption and usage
• Agent/network expansion
• Agent productivity
• Market penetration
• Activation performance
• Revenue growth
• Customer engagement and retention
• Successful expansion into new markets and territories