Job Description
The Pelican Hotel is seeking an experienced and results-oriented Marketing Manager to develop and implement marketing strategies that strengthen brand awareness, increase market share, and drive revenue growth. The successful candidate will oversee digital marketing activities, promotional campaigns, market research, public relations, and partnerships to enhance the hotel's visibility and attract more customers.
Key Responsibilities
- Develop and implement marketing strategies to increase brand awareness and revenue.
- Manage the hotel's digital presence, including social media, website content, and online advertising.
- Plan and execute promotional campaigns for hotel rooms, restaurants, conferences, and events.
- Conduct market research and competitor analysis to identify business opportunities.
- Coordinate public relations, media engagements, partnerships, and promotional activities.
- Collaborate with the Sales team to generate leads and support business growth.
- Monitor marketing performance, manage budgets, and prepare periodic reports.
- Maintain consistent branding across all marketing materials and communication channels.
Qualifications and Requirements
- Bachelor's degree in marketing, Business Administration, Communications, or a related field.
- Minimum of 3–5 years of relevant experience, preferably in the hospitality industry.
- Proven experience in digital marketing, social media management, and campaign execution.
- Strong communication, creativity, analytical, and project management skills.
- Proficiency in digital marketing tools and performance analytics.
- Commercial awareness and a results-oriented mindset.
Salary
Competitive
Monthly based
Location
Accra, Greater Accra Region, Ghana
Job Overview
Location
Accra, Greater Accra Region, Ghana